AAMI Her to hero

Film Story

AAMI Insurance and Edge Agency approached me to direct this spot. The script was written on the basis of some of the doubtful and negativity that female Australian football players were getting on social media (Sadly – We actually had to tame the comments down as the real ones we’re too harsh). Its been good to see that since this was made the

We used a projector to light the comments into the background as a metaphor to show just some of what women have to overcome to be recognised as athletes like their male counterparts.

Producer: Emily Bull
Director: Cassie De Colling
DP: Adam Howden ACS
Projection: Kit Webster
Post: Hello Future


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