Goodyear UltraTerrain

XR + New Media

Goodyear wanted to give their customers a feel for what it's really like to experience their tires in all conditions. This 180º film takes viewers into the world of three different environments, giving a point of view experience on paved, rocky and mud conditions. 
This film will be rolled out with headsets in Discount Tire stores across America with the launch of the new Wrangler Ultra-Terrain AT.

Client - Goodyear
Agency - FBC RED
Production Company - A Common Thread
E.P - J.P McMohan
Producer - Autumn Hymes
Director - Cassie De Colling
Cinematographer - Andrew Shulkind
Post Production - Adam Svatek @ Stitch